Ben & Erin From Home Town: Reshaping Lives, One Home At A Time

Jesus Aufderhar 30 Jun 2025

In the bustling world of home renovation television, few duos have captured the hearts of viewers quite like Ben and Erin from Home Town. Their authentic charm, unwavering commitment to their community, and remarkable talent for transforming forgotten houses into cherished homes have made HGTV's "Home Town" a beloved staple. More than just a show about makeovers, it's a testament to the power of preserving history, celebrating local craftsmanship, and building a vibrant community, one beautifully restored property at a time.

From the quaint streets of Laurel, Mississippi, Ben and Erin Napier have built an empire rooted in genuine connection and a deep love for their hometown. Their journey from small-town dreamers to national television stars is a compelling narrative of passion, perseverance, and the profound impact of staying true to one's roots. This article delves into the lives, work, and enduring legacy of this extraordinary couple, exploring what makes their approach so unique and why they resonate so deeply with audiences worldwide.

The Dynamic Duo: Who Are Ben and Erin from Home Town?
- Early Lives and Unexpected Beginnings
- From Laurel, Mississippi to National Stardom
The Philosophy Behind Home Town: More Than Just Renovations
Signature Style and Design Influence of Ben and Erin
Beyond the Show: Their Impact on Laurel, Mississippi
The Business of Ben and Erin: Laurel Mercantile Co. and Scotlyn Yards
Navigating Challenges and Embracing Growth
The Enduring Appeal of Ben and Erin from Home Town
- A Glimpse into Their Family Life
- Future Endeavors and What's Next for the Napiers
Frequently Asked Questions About Ben and Erin

The Dynamic Duo: Who Are Ben and Erin from Home Town?

Ben and Erin Napier are more than just the faces of a popular TV show; they are a husband-and-wife team whose synergy and complementary talents have captivated millions. Their story is one of serendipity, hard work, and a shared vision to revitalize their beloved hometown. Before the cameras rolled, they were simply two creative individuals with a passion for old houses and a desire to make a difference in Laurel, Mississippi.

Early Lives and Unexpected Beginnings

Erin Napier, born in Laurel, Mississippi, always possessed an artistic flair. Her background in graphic design laid the groundwork for her distinctive aesthetic and keen eye for detail that would later define her work on "Home Town." Ben Napier, a Mississippi native as well, was known for his robust build and a natural talent for woodworking and restoration. He owned a small business creating custom furniture, showcasing his hands-on approach and dedication to craftsmanship.

Their paths crossed at the University of Mississippi, where a chance encounter led to a blossoming romance. They shared a mutual appreciation for history, design, and the unique character of old homes. This shared passion would become the cornerstone of their future endeavors, long before they ever envisioned themselves as television personalities. Their journey together began with simple acts of love and creativity, restoring pieces of furniture and dreaming of a life lived authentically in the town they adored.

From Laurel, Mississippi to National Stardom

The Napiers' rise to fame was organic and unexpected. It began with a feature in a national magazine, "Southern Living," which highlighted their charming life in Laurel and their efforts to restore historic homes. This article caught the attention of an HGTV executive, Lindsey Weidhorn, who was instantly drawn to their genuine personalities and the unique story of their small town. A pilot episode was filmed, and "Home Town" officially premiered in 2016, quickly becoming a breakout hit.

The show follows Ben and Erin as they help new residents and long-time locals find and renovate historic homes in Laurel. Erin takes charge of the design, sketching out beautiful and functional layouts, while Ben, with his carpentry skills, brings her visions to life, often crafting custom pieces of furniture or unique architectural elements. Their on-screen chemistry, combined with their heartfelt interactions with homeowners and their dedication to preserving Laurel's heritage, resonated deeply with viewers seeking authenticity and a sense of community.

Personal Data & Biodata of Ben and Erin Napier

Attribute	Erin Napier	Ben Napier
Full Name	Erin Rasberry Napier	Benjamin Thomas Napier
Date of Birth	August 30, 1985	September 24, 1983
Age (approx. as of 2024)	39	41
Hometown	Laurel, Mississippi, USA
Occupation	Designer, Author, Entrepreneur, TV Personality	Woodworker, Entrepreneur, TV Personality, Pastor
Spouse	Married since 2008
Children	Helen (b. 2018), Mae (b. 2021)
Education	University of Mississippi (BFA in Graphic Design)	University of Mississippi (History)
Known For	HGTV's "Home Town", Laurel Mercantile Co.
Net Worth (Estimated)	Approximately $5 Million (combined)

The Philosophy Behind Home Town: More Than Just Renovations

What truly sets "Home Town" apart from other renovation shows is its underlying philosophy. Ben and Erin from Home Town aren't just about cosmetic upgrades; they are deeply committed to the soul of a house and the spirit of a community. Their work is a celebration of history, craftsmanship, and the belief that old homes have stories to tell and lives to enrich.

Preservation over Demolition: Unlike many shows that favor new builds, Ben and Erin prioritize restoring existing structures. They see the beauty and value in older homes, often working to preserve original architectural details and historical integrity. This approach not only maintains the character of the neighborhood but also promotes sustainable living by reducing waste.
Community-Centric Approach: The show is as much about Laurel, Mississippi, as it is about the houses. Ben and Erin actively involve local artisans, contractors, and businesses in their projects, fostering a sense of collective ownership and economic growth within their community. They believe that a thriving community is built on strong local foundations.
Authenticity and Heart: The Napiers bring a genuine warmth and authenticity to every interaction. Their personal connection to Laurel and its residents shines through, making the show feel less like a performance and more like a real-life endeavor to help their neighbors. This sincerity is a major draw for viewers.
Functionality Meets Beauty: While Erin's designs are undeniably beautiful, they are also highly functional and tailored to the specific needs and personalities of the homeowners. They strive to create spaces that are not only aesthetically pleasing but also practical and comfortable for everyday living.

This holistic approach transforms houses into homes and neighborhoods into vibrant communities, demonstrating that renovation can be a powerful tool for positive social change.

Signature Style and Design Influence of Ben and Erin

Erin Napier's design aesthetic is instantly recognizable: a blend of classic Southern charm, timeless appeal, and a touch of whimsy. She masterfully combines vintage finds with modern comforts, creating spaces that feel lived-in, layered, and deeply personal. Her design process often begins with hand-drawn sketches, a unique touch that emphasizes the bespoke nature of her work.

Key elements of Erin's signature style include:

Historic Preservation: Emphasizing original architectural details like transoms, trim work, and fireplaces.
Natural Materials: A preference for wood, brick, and natural fibers, bringing warmth and texture to spaces.
Layered Textures and Patterns: Combining different fabrics, wallpapers, and finishes to create depth and visual interest.
Personalized Touches: Incorporating family heirlooms, custom artwork, and unique vintage pieces that reflect the homeowners' stories.
Thoughtful Color Palettes: Often leaning towards muted, calming tones, with pops of color introduced through furnishings or accessories.

Ben's role as the master craftsman complements Erin's design vision perfectly. His ability to build custom pieces, from intricate built-ins to large farm tables, ensures that Erin's unique designs are executed with precision and durability. Together, Ben and Erin from Home Town create spaces that are not just beautiful but also functional, durable, and imbued with a sense of history and character.

Beyond the Show: Their Impact on Laurel, Mississippi

The influence of Ben and Erin from Home Town extends far beyond the television screen. Their show has been a catalyst for significant economic and cultural revitalization in Laurel, Mississippi. Before "Home Town," Laurel, like many small American towns, faced challenges of decline and economic stagnation. The Napiers' dedication has helped turn the tide, proving that a single show can have a profound, positive impact on a real-world community.

Here's how they've transformed Laurel:

Tourism Boom: "Home Town" has put Laurel on the map as a tourist destination. Fans flock to the town to see the renovated homes, visit the Napiers' businesses, and experience the charm portrayed on TV. This influx of visitors supports local shops, restaurants, and hotels.
Economic Development: The increased tourism and national attention have spurred new businesses to open and existing ones to expand. Property values have risen, and the local economy has seen a significant boost, creating jobs and opportunities for residents.
Community Pride: The show has instilled a renewed sense of pride among Laurel residents. Seeing their town celebrated on a national platform has encouraged locals to invest in their own properties and participate in community-building efforts.
Preservation Awareness: By showcasing the beauty of historic homes, Ben and Erin have raised awareness about the importance of architectural preservation, inspiring other communities to look inward and value their own heritage.

Their commitment to Laurel is not just for the cameras; it's a deeply personal mission that continues to reshape the future of their beloved hometown, making Ben and Erin from Home Town true community champions.

The Business of Ben and Erin: Laurel Mercantile Co. and Scotlyn Yards

The Napiers' entrepreneurial spirit is as strong as their design talent. They have successfully leveraged their television platform to build a thriving business empire that further supports their vision for Laurel. Their flagship venture, Laurel Mercantile Co., is a cornerstone of their business and a physical manifestation of their brand.

Laurel Mercantile Co.: This general store, co-owned with friends and family, offers a curated selection of American-made goods, home decor, apparel, and products featured on "Home Town." It's more than just a retail space; it's an experience that embodies the aesthetic and values of Ben and Erin. The store has become a major tourist attraction in Laurel, drawing visitors from all over the country.
Scotsman Co.: Ben's woodworking company, which predates the show, continues to produce custom furniture and wood products. The name "Scotsman" is a nod to his Scottish heritage and his burly appearance.
Scotsman General Store & Woodshop: An extension of Scotsman Co., this combines a retail space with Ben's woodshop, allowing visitors to see his craftsmanship firsthand.
The Scent Library: A unique venture offering custom-blended fragrances, adding another sensory dimension to their lifestyle brand.
Books and Other Ventures: The Napiers are also authors, with Erin's book "Make Something Good Today" and their children's book "The Lantern House." They also have various product lines and partnerships that align with their brand.

These businesses are not just revenue streams; they are integral to the Napiers' mission of revitalizing Laurel by providing jobs, supporting local artisans, and offering products that reflect their timeless, quality-driven aesthetic. They demonstrate how Ben and Erin from Home Town have built a comprehensive ecosystem around their passion for home and community.

Navigating Challenges and Embracing Growth

Life in the public eye, even for a beloved couple like Ben and Erin from Home Town, comes with its own set of challenges. The demands of filming a popular television show, running multiple businesses, and raising a young family can be immense. They have been open about the pressures of balancing their professional and personal lives, emphasizing the importance of setting boundaries and prioritizing family.

Health Scares: Ben has been open about his struggles with a shoulder injury and subsequent surgeries, which impacted his ability to work on certain projects. Erin has also shared her journey with a chronic illness, which she manages while maintaining her demanding schedule. Their transparency about these personal challenges has resonated with viewers, making them even more relatable.
Maintaining Authenticity: As their fame grew, Ben and Erin have consistently strived to remain true to themselves and their values. They've resisted the temptation to move to larger cities or expand their brand in ways that would compromise their commitment to Laurel, ensuring that their show and businesses remain grounded in their authentic story.
Balancing Work and Family: With two young daughters, Helen and Mae, the Napiers frequently discuss the juggle of parenthood and their careers. They often share glimpses of their family life on social media, reinforcing their image as a relatable, down-to-earth family.

Through these challenges, Ben and Erin have demonstrated resilience and a commitment to growth, both personally and professionally. Their ability to navigate the complexities of fame while staying true to their roots is a testament to their character and the strength of their partnership.

The Enduring Appeal of Ben and Erin from Home Town

Seven seasons in, "Home Town" continues to be a ratings success and a fan favorite. The enduring appeal of Ben and Erin from Home Town lies in a combination of factors that resonate deeply with audiences in an increasingly fast-paced and often impersonal world.

Relatability: They are not flashy or overly dramatic. Their genuine love for each other, their family, and their community is palpable, making them incredibly relatable and aspirational.
Nostalgia and Comfort: The show taps into a universal desire for simpler times, community connection, and the charm of historic homes. It offers a comforting escape, a reminder of the beauty in preservation and the warmth of small-town life.
Creative Inspiration: Erin's unique design aesthetic provides endless inspiration for viewers looking to infuse character and warmth into their own homes. Ben's craftsmanship reminds us of the value of skilled labor and custom work.
Positive Storytelling: In a media landscape often dominated by conflict, "Home Town" offers a refreshing narrative of hope, transformation, and community building. It's a feel-good show that leaves viewers feeling inspired and uplifted.

Their consistent message of valuing history, supporting local, and building strong communities has created a loyal fan base that extends far beyond the typical HGTV viewer. They are not just home renovators; they are storytellers and community advocates.

A Glimpse into Their Family Life

A significant part of the Napiers' appeal is their openness about their family life. Viewers have watched their family grow with the births of their daughters, Helen and Mae. Erin and Ben frequently share moments of their lives as parents, balancing the demands of their careers with the joys and challenges of raising young children. These glimpses into their personal world humanize them further, making their on-screen chemistry even more authentic and endearing. Their commitment to creating a stable and loving environment for their daughters in Laurel reinforces their dedication to their hometown and their values.

Future Endeavors and What's Next for the Napiers

As "Home Town" continues its successful run, Ben and Erin Napier show no signs of slowing down. They've expanded their reach with spin-off shows like "Home Town Takeover," where they revitalize entire small towns, and "Home Town Kickstart," which offers a smaller-scale version of community transformation. These extensions allow them to apply their proven model of community revitalization to other struggling towns across America, amplifying their impact.

Beyond television, their businesses continue to thrive, and they remain committed to their mission in Laurel. While specific future projects are often kept under wraps, it's clear that Ben and Erin from Home Town will continue to champion historic preservation, local craftsmanship, and the power of community, inspiring countless others to find beauty in the old and build something good where they are.

Frequently Asked Questions About Ben and Erin

Where do Ben and Erin Napier live?
Ben and Erin Napier live in Laurel, Mississippi, which is also the setting for their show "Home Town."
How did Ben and Erin Napier get discovered?
They were discovered after a feature about their life and home renovation efforts in Laurel appeared in "Southern Living" magazine, which caught the eye of an HGTV executive.
What is Ben Napier's background?
Ben Napier is a skilled woodworker and craftsman. Before the show, he owned a custom furniture company called Scotsman Co. He also has a background in history from the University of Mississippi.
What is Erin Napier's background?
Erin Napier has a background in graphic design and art. She brings her artistic eye and design expertise to all the renovation projects on "Home Town."
How many children do Ben and Erin have?
Ben and Erin have two daughters, Helen and Mae.
Do Ben and Erin renovate homes outside of Laurel?
While their main show "Home Town" focuses on Laurel, they have also worked on projects in other towns through their spin-off series "Home Town Takeover" and "Home Town Kickstart."
What businesses do Ben and Erin own in Laurel?
They co-own Laurel Mercantile Co., Scotsman General Store & Woodshop, and The Scent Library, among other ventures.

Conclusion

The journey of Ben and Erin from Home Town is a compelling narrative of passion, talent, and unwavering dedication to their community. They have redefined what a home renovation show can be, transforming it into a heartwarming testament to the power of preservation, the beauty of craftsmanship, and the strength of community bonds. Their authenticity, combined with their genuine love for Laurel, Mississippi, has resonated deeply with audiences, making them more than just TV stars; they are beloved advocates for small-town America.

Through their show, their businesses, and their personal lives, Ben and Erin Napier continue to inspire millions to find beauty in the old, invest in their local communities, and create spaces that tell a story. Their legacy is not just in the homes they've renovated, but in the lives they've touched and the hope they've instilled. We encourage you to watch "Home Town" and experience the magic for yourself, or better yet, plan a visit to Laurel and see the incredible impact of Ben and Erin firsthand. What do you love most about their work? Share your thoughts in the comments below, and don't forget to explore other inspiring stories on our blog!

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